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Videos
Insights2020- Drive consumer centric growth
Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...
Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
Videos
Gen-Zurveys
What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...
Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
June 15, 2015
Videos
Turning data and asian consumer insights into action
Join this highly interactive talk show - with an impressive line-up of industry thought leaders - who will share novel regional insights and describe their own experiences with new technologies and approaches, and how it can create customer-centric...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Gemma Calvert, Chris Neo, James Parsons, Martin Roll, Rinita Singh
June 15, 2015
Videos
Firecracker
We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...
Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
June 15, 2015
Videos
Is this an insight?
The research industry needs to reclaim its most precious assetâthe insight. Unless we produce insights, we are just selling small data. We must brand insight as our product and we can only do this by defining it and distinguishing it from...
Catalogue: Congress 2015: Revelations
Authors: Luke Perry, Peter Totman
June 15, 2015
Videos
The theory of the crime
Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...
Catalogue: Congress 2015: Revelations
Author: David G. Bakken
June 15, 2015
Research papers
Desafinado?
Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes,...
Catalogue: Latin America 2015: Carnival of Insights
Author: Vivek Banerji
Company: Insight Dojo
April 28, 2015
Research papers
